CASE STUDY:

CLEARBRIDGE MOBILE

PROJECT GOALS

Clearbridge Mobile is an award-winning full stack mobile app development company in Toronto who have created over 250 mobile apps for their long-standing partners. As an app company it was difficult for Clearbridge to demonstrate the value of their services and to create media that showcased the mobile platforms they were supporting.

OUR SOLUTION

We created a brand video that showcased their clientele as well as their product value and functionality. The video drove brand awareness and equity. After sharing the brand video with their clients, we were asked to create 3 additional videos to support individual apps for: Chatr, Joypop and Participaction. Both parties [the Clearbridge and their clients] were pleased with the videos and their ability to solve the issue of properly showcasing the user experience in an engaging way, something that proved to be a huge point of pain in the past.

RESULT

The client was able to showcase their work in a way that drove conversion on all touch points. The media increased marketability of their product and increased brand awareness and equity thereby positioning Clearbridge Mobile further as a top tier mobile app development company within their industry.

“UNIQUE AND COMPELLING. “

IT’S VERY DIFFICULT TO DISPLAY THE COMPLEXITY AND EFFORT INVOLVED IN DESIGNING AND DEVELOPING MOBILE APPS. WE’VE TRIED WITH A NUMBER OF FORMATS, INCLUDING VIDEO, WITHOUT MUCH SUCCESS. ITRIBE SOCIAL HELPED US CHANGE THE WAY WE LOOK AT SHOWCASING OUR CLIENT WORK AND SERVICES, TEACHING US THAT DISRUPTIVE MEDIA CAN DRIVE MORE THAN JUST AESTHETIC VALUE AND HELP CONVERT BUSINESS IN A WAY THAT IS UNIQUE AND COMPELLING. “

– SANJAY MALHOTRA, CTO/CO-FOUNDER

   CLEARBRIDGE MOBILE