Case Study:

York Link

York Link is a branch of the municipality of York Region’s Economic Development department that focuses on building and supporting the region’s growing tech sector. We were approached by York Link’s Senior Business Development Advisor to help them create a hype campaign to advertise and bolster traffic for their pavilion presences at the annual Web Summit event, Collision Conference 2019. We created several pieces of branded content for their marketing department to push out on their online platforms and provided a strategic marketing plan behind the content and distribution leading up to the event.