CASE STUDY:

#mentalHealthAwareness

PROJECT GOALS

In 2019 iTribe Social Inc., decided to it was time to dedicate our talents and creativity to a social good project in what we’ve coined our #forthegood initiative. Building an open and well-informed conversation around Mental Health, especially in the work place, is something we are extremely passionate about. We believe that the conversation is far more nuanced than what is typically portrayed and we want to change that.

OUR SOLUTION

We decided to tackle this by creating a 3 part video series taking a look at different aspects of mental health. The creative process takes a look at the experience of mania through the processes of creating art. The Daily Grind focused on mental health in the workplace and how it impacts people in their day to day lives, even when you can’t plainly see the effects in their appearance or ability to work. Finally the therapy session takes a look at ways of managing mental issues through physicality and uses the metaphor of a work out to overcome barriers. We planned to drop our campaign in the middle of mental health awareness month and use these pieces as a talking point to start conversations in different outlets through PR.

RESULT

We launched our first 3-part series on #mentahealthawaress for Mental Health Awareness Month in May of 2019. Our media was seen over 85,300 times across social platforms and featured in several online publication articles. Our series was very well received and achieved critical acclaim from judges of the annual Muse Creative Awards.

Collectively our media earned 1 silver, 1 gold and 4 platinum awards in their respective categories. We plan on continuing to grow this initiative through the creation of more digital content and future partnerships with varies mental health organizations.

“MOVE IMPORTANT CONVERSATIONS FORWARD.”

Meaningful digital content can not only benefit individuals but the work around us as a whole. Living in a fast paced, digital world of consumption, it is more important than ever that those who are able to provide meaningful content to inspire, educate, and move important conversations forward.

-MICHAEL D. SMITH

CO-FOUNDER & CCO – ITRIBE SOCIAL INC.