CASE STUDY:

Susan and Ron - Real Estate brokers

PROJECT GOALS

Susan Lee and Ron Chichora are a real-estate duo serving clients in Toronto and the GTA. When they approached iTribe Social Inc., they were looking to elevate their brand and help them stand out in the saturated market of Toronto real estate. They wanted to create an online presence that would help them with discoverability, credibility  within the community.

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OUR SOLUTION

 Our primary objective for this client was to create and develop relevant online platforms to solidify their brand online and give them a way to connect with their community. We created and managed the SusanRonLiving Instagram and Facebook pages for the duration of our campaign. We provided relevant media to help with Susan and Ron’s marketing through branded photography, a brand video and 2 pieces of video micro content that were put out on their social channels. Along with the content and platform development and management, we provided Susan and Ron with social media strategy so they could learn how to grow into managing their own platforms effectively. 

RESULT

We created media to showcase their brand as family oriented, experienced and knowledgeable. Personalizing and humanizing their brand was a key aspect in their campaign to connect them with their ideal clients and to remain competitive in their saturated market separate from their brokerage Slavens & Associates Real Estate Inc. We developed their social media platforms from scratch, earning them an organic following of 1300+ followers with approximately 80,000 engagments by end of contract. Our clients were also educated on how to maintain their platforms and utilize them for business. Their social following gained them local recognition and publicity, resulting in their involvement on several episodes of the real estate television series Handmade Hotels.

“A GAME CHANGER FOR OUR BUSINESS”

“iTRIBE Social has been a game changer for our business. Within 6 months they created a powerful online presence for us and we have people constantly engaging with us because of it. I have even been invited to speak as an expert on a decor show!”

-SUSAN LEE & RON CHICHORA   

SUSANRONLIVING / SLAVENS & ASSOCIATES